Our History
The History of Martyns Cycles
Beginnings (1913–1917)
The story of J. Martyn & Co began in 1913, when Mr Joe Martyn operated a small shop on Eden Street. In 1917, he moved to larger premises at 45 Thames Street, establishing J. Martyn & Co — the foundation of what would become Martyns Cycles.
Diversification
Joe Martyn expanded the business beyond bicycles. Driven by his passion for trout fishing, Martyns became Oamaru’s leading fishing tackle supplier.
The business also introduced key cutting and locksmithing services — another first for the town — alongside prams, pushchairs, and sporting goods such as footballs and netballs.
Succession and Growth
The business continued to grow through challenging times, including the economic downturn of the early 1930s. Joe Martyn’s sons, Ron and Ken, joined the firm, and after Joe’s passing in 1939, they formed a partnership that successfully ran the business for decades.
The War Years
World War II brought significant challenges. Petrol rationing led to increased bicycle use, but new bikes were scarce. As a result, much of the work shifted to repairs and maintenance. Despite these constraints, Martyns endured and was well-positioned for the post-war boom.
Post-War Expansion
Following the war, the business expanded its offerings significantly. In addition to Phillips, BSA, and Hercules bicycles, Martyns became the sole agent for the renowned Humber brand.
The shop diversified further, stocking toys such as Meccano and model kits, along with a growing range of fishing gear. Firearms and ammunition were also part of the product mix during this period.
Modern Era
In 2002, the business relocated to 51 Thames Street, continuing its long-standing presence in Oamaru’s main retail area.
Leadership has remained within the family, with Brent Martyn — son of David — now at the helm, carrying the legacy into a new generation.
The business has played a key role in introducing the local community to electric bikes, with the Alps 2 Ocean Cycle Trail helping spark a renewed passion for cycling across the region.
After more than a century as a brick-and-mortar store, Martyns Cycles expanded online, bringing its products and expertise to a wider audience.
Today, the store proudly stocks leading bicycle brands including Scott, Trek, Sinch, and Avanti — combining heritage craftsmanship with modern innovation.
Our Timeline
In 1913 Joe’ Martyns Cycle shop was on the North side of Eden Street, one section before Thames Street.
Bicycles were hand built and assembled on site, using imported parts from England.
Joe bought Harry Brown’s “Daisy” Cycle Works in 1917. Joe took over the “Leader” brand when he purchased Brown’s business.
Business Survives the economic depression.
Expansion into:
- Fishing Tackle (a first for Oamaru)
- Locksmithing and key cutting (also a first locally)
- Prams, sporting goods, and accessories
1930’s
Joe Martyn’s sons Ken and Ron join the Company
1939
Following Joe Martyns passing, his sons Ron Martyn and Ken Martyn take over the business
1940s (WWII era)
Increased demand from cycle repairs due to petrol rationing.
Business continues through challenging wartime conditions
Post – War Years (1950s – 1960s)
Strong growth and expansion
Becomes an agent for major bicycle brands including Humber, phillips, BSA, and Hercules
Expands product range:
Toys (including Meccano)
Fishing Equipment
Firearms and outdoor goods
During the 1950s and 1960s, cycling technology continued to evolve with the introduction of lightweight multi-speed bicycles. Early derailleur gearing paved the way for what would later become known as the iconic 10-speed bike. Riders could tackle hills more easily and travel further, making cycling more enjoyable for commuting and recreation. At Martyns Cycles, we embraced these innovations, helping local riders experience the next generation of cycling technology.
David Martyn son of Ken becomes involved in the business, continuing on the next era in the Martyns story. With his interests in the outdoors including hunting, fishing and whitebaiting, as well as cycles the business continued to grow. The shop started stocking whitebait nets which has been a family traditon over the years. Ron passed away in 1974. BMX racing became popular. David’s wife Edna joins the firm looking after the books and creating award winning window displays.
Cycling became more than just a mode of transport. Demand for drop-handlebar 10-speed bikes soared as they became popular for commuting, recreation, and fitness, helping pave the way for the emerging triathlon era.
David’s son Brent joined the team and in 2002 – The shop needed a larger location, moving into the current location of 51 Thames Street. Expanding the current offerings and including toys that supported the vision of products that last. Not long after the shift a new era of cycling developed with Electric bikes coming to the market. 2013 – Waitaki’s love for cycling grew with the development of the Alps to Ocean cycle trail. Milestone year 2013 where the entity has traded for over a 100 years under the same family.
Becoming the oldest cycle shop owned by the same family.
Battling through the Covid Pandemic in 2020 and fuel Crisis 2026.
The shop modernises coming online.
4th Generation Ownership – Brent and Abbey take over the reigns.
Another service offering of Knife and scissor sharpening.